I think it's the sense of family. I know there's lots of family practices out there but we really have a family practice not just in the bloodlines but in the feel. We have a staff that's been around us for a long time. I trust our staff with anything. They're as good as anybody out there. Our hygienists are incredible. Our assistants are great. Our front desk is phenomenal. I'd put our staff up against anybody's staff. When I'm not treating the patient, I'm not seeing them directly and one of my team members are. There's no doubt they're getting top notch care. I think that comes through when the patients are here. They get, they can feel that. I think that our practice has been here for more than 60-something years says a lot too. We're doing something right.
I think that we are a very honest group and are very direct group in a sense of very conservative and we'll treat what needs to be treated. We're not out there to just go throw 50 crowns in your mouth, things like that. We're going to treat what needs to be treated. We discuss things with you. We make the decision with you as a group, you and I as a patient. It's not just this is what needs to be done because I see it. I think it's what we decide needs to be done between the two of us is how we come up with decisions. That's how we treat our family back to our family analogy there. That's how I'd want to be treated if I was a patient. That's why I treat patients that way.